Knowledge is Power

Should I have foundational elements like a website and branding guidelines before hiring an agency?

Having basic elements like a functional website and branding guidelines is crucial. However, depending on your circumstances, it might be more efficient to engage an agency that can assist with both foundational work and marketing strategies. Objectivity in brand strategy and web design is essential for optimal outcomes.

Why is investing in expertise important?

Quality services come at a price. Opting for cheaper alternatives may result in subpar results. Remember the adage: "You can pick two out of three: cheap, fast, quality." Respect the agency's pricing as it reflects their expertise and the value they bring.

Why isn't growth everything when choosing a marketing agency?

Growth is essential, but it's not the sole determinant of success. Depending on your business's readiness and specific needs, focusing on systems, products, and customer experience might be more crucial initially.

How important is it to choose an agency familiar with your industry?

While industry familiarity can be beneficial, it's not the only factor. Collaboration opportunities and compatibility between your business and the agency are equally important. Keep in mind that mutual understanding and workflow compatibility are key.